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New APA public education campaign

The American Psychological Association has launched a new component of its ongoing public education program designed to increase the public’s understanding of psychology as a science and the work of psychologists in research and diverse work settings.

Launched in March with the theme¬†Psychology: Science in Action, the campaign addresses APA’s strategic plan objective to increase the public’s recognition of psychology as a science. Its strategies and content are based on the results of public opinion polling and focus groups APA conducted to better understand the public’s thinking about the discipline. This public awareness research helped determine the messaging and campaign tactics that would be most effective to increase the public’s understanding of psychology as a science.

http://www.apa.org/pubs/newsletters/access/2014/04-15/science-action.aspx